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No two enrollment challenges are the same. AudiencEDU combines audience strategy, digital media, intent signals and measurement to build campaigns around your institution's specific goals.
No two enrollment challenges are the same. AudiencEDU combines audience strategy, digital media, intent signals and measurement to build campaigns around your institution's specific goals.
Explore our services below.
Explore our services below.
Digital Advertising
Digital Advertising
Reach prospective students across the digital channels they use every day with highly targeted, measurable campaigns. We build media strategies designed to increase awareness, drive qualified website traffic and move prospects toward action.
Reach prospective students across the digital channels they use every day with highly targeted, measurable campaigns. We build media strategies designed to increase awareness, drive qualified website traffic and move prospects toward action.
Programmatic Display
Programmatic Video
Connected TV (CTV/OTT)
Paid Social
Paid Search
Contextual/ Keyword Targeting
Behavioral Targeting
Curated Geofencing
Addressable & Location-Based Marketing
Addressable & Location-Based Marketing
Reach highly specific households and audiences using address- and location-based targeting. When a college provides its own prospect, inquiry or student list, those individuals are already familiar with the institution — making them a valuable, warm audience for follow-up messaging and conversion-focused campaigns.
Reach highly specific households and audiences using address- and location-based targeting. When a college provides its own prospect, inquiry or student list, those individuals are already familiar with the institution — making them a valuable, warm audience for follow-up messaging and conversion-focused campaigns.
These strategies can also extend beyond known audiences to reach households in priority markets, competitor locations, events and other high-value geographic areas.
These strategies can also extend beyond known audiences to reach households in priority markets, competitor locations, events and other high-value geographic areas.
Addressable Geofencing
CRM/List-Based Targeting
Competitor Geofencing
Event Geofencing
Location-Based Audience Targeting
Enrollment & Retention Solutions
Enrollment & Retention Solutions
Digital campaigns can support more than recruitment. We develop targeted strategies around enrollment priorities — from attracting new students to re-engaging those who have stopped out, helping colleges reach the right audience with the right message at the right time.
Digital campaigns can support more than recruitment. We develop targeted strategies around enrollment priorities — from attracting new students to re-engaging those who have stopped out, helping colleges reach the right audience with the right message at the right time.
Student Recruitment
StopOut/Re-enrollment Campaigns
Program-Specific Enrollment Campaigns
Audience & Intent Solutions
Audience & Intent Solutions
Reach people based on demonstrated interest, not just broad demographics. By identifying and building audiences around digital behavior, we can create smarter follow-up strategies for prospects who are already showing intent — helping colleges stay in front of potential students as they move closer to inquiry, application and enrollment.
Reach people based on demonstrated interest, not just broad demographics. By identifying and building audiences around digital behavior, we can create smarter follow-up strategies for prospects who are already showing intent — helping colleges stay in front of potential students as they move closer to inquiry, application and enrollment.
ProspectPath
Website Visitor Identification
Retargeting
Intent-Based Audience Development
Measurement & Attribution
Measurement & Attribution
Clicks and impressions only tell part of the story. We help connect digital activity to meaningful outcomes — giving colleges a clearer view of what is driving inquiries, applications, enrollment and other conversions.
Clicks and impressions only tell part of the story. We help connect digital activity to meaningful outcomes — giving colleges a clearer view of what is driving inquiries, applications, enrollment and other conversions.
Conversion Tracking
Enrollment Matchback
Physical Conversion Tracking
24/7 Client - Facing Dashboard
Reporting & Insights
Campaign Optimization
Creative Services
Creative Services
Strong targeting works best when it is paired with strong messaging. We support the creative side of your campaign with messaging and digital assets built for the audience, platform and campaign objective — helping ensure the right message reaches the right prospect at the right time.
Strong targeting works best when it is paired with strong messaging. We support the creative side of your campaign with messaging and digital assets built for the audience, platform and campaign objective — helping ensure the right message reaches the right prospect at the right time.
Campaign Messaging
Static & Display Creative
Video Creative Support
A/B Testing
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