Alison McLallen is a strategic communications and marketing leader with nearly three decades of experience spanning higher education, agency leadership, media relations, and digital campaign strategy. After an award‑winning career in broadcast journalism, she shifted her storytelling talents toward mission-driven marketing—helping colleges, universities, and public‑sector organizations reach the audiences that matter most.

During her tenure at Arizona Western College, Alison earned multiple awards for her higher ed marketing and communications work, leading campaigns that elevated institutional visibility, strengthened community trust, and drove measurable enrollment impact. This recognition reflects her ability to blend creativity, data, and mission alignment in ways that resonate with diverse audiences.

As the founder of AudiencEDU, Alison brings deep expertise in enrollment marketing, full‑funnel campaign development, and client stewardship. She has led multimillion‑dollar portfolios, guided cross-functional teams, and delivered measurable results for institutions across the country. Her agency background sharpened her ability to translate complex goals into clear, data‑driven strategies, while her higher ed experience grounds her work in empathy, access, and student-centered impact.

Known for her collaborative style and relentless commitment to performance, Alison thrives on building campaigns that exceed KPIs and strengthen long-term partnerships. She is a hands‑on strategist who isn’t afraid to roll up her sleeves—whether she’s optimizing a digital campaign, refining a brand narrative, or coaching teams through high‑stakes initiatives.

Alison holds a Bachelor’s in Radio Broadcasting and English and a Master’s in Secondary Education – English. Outside of her work, she teaches yoga through her local Parks and Recreation Center and explores her passion for photography.

Ready to elevate your institution’s reach or explore a new campaign strategy?
Let’s start the conversation. You can reach Alison directly at: amclallen@audiencedu.com