Alison McLallen is the founder and enrollment marketing strategist behind AudiencEDU, an agency dedicated to helping community colleges reach and engage prospective students. An award-winning broadcast journalist turned digital marketing expert, Alison brings nearly 30 years of experience in media, communications, and marketing, with a focus on programmatic and omni-channel strategies that drive measurable enrollment results.

She partners with institutions to design campaigns that connect with prospective students where they are, using data-driven insights to maximize impact and ROI. Known for her collaborative, hands-on approach, Alison ensures every campaign—from strategy development to multi-platform ad delivery—is aligned with her clients’ enrollment goals.

Alison earned a Bachelor's in Radio Broadcasting and English and a Master's in Secondary Education – English. Outside of work, she teaches yoga at her local Parks and Rec Center and pursues her passion for photography.