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From Website Interest to Enrollment Action
From Website Interest to Enrollment Action
ProspectPath helps colleges turn anonymous website interest into actionable enrollment opportunities. By identifying the households behind website visits and organizing those records by the pages and programs they explored, colleges can build smarter, more relevant follow-up campaigns.
Because Every Student Deserves to be Found.
What You Receive
What You Receive
Monthly Page-Level Visitor Reports
Up to 500 Household Records Included
Additional Records Available
Organized by Webpage and Program Interest
Audience Strategy Recommendations
Optional Addressable Campaign Activation
Why It Matters
Why It Matters
Most website analytics tell you what happened. ProspectPath helps you understand who may be behind that activity — giving you another way to identify high-intent audiences and continue the conversation beyond the website visit.
Turn Website Interest Into Your Next Audience
Turn Website Interest Into Your Next Audience
ProspectPath gives you another way to understand who's showing interest in your institution — and an opportunity to continue the conversation with those households through targeted digital outreach.
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